Find Your Niche As a Real Estate Agent

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Find Your Niche As a Real Estate Agent
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Choosing to be a real estate agent as your career without a plan is a mistake. It is a very challenging and competitive career. So if you want to be known as a top real estate agent in big market places such as Toronto, you should find your niche considering your passion and abilities.

Choosing and focusing on a niche does not limit your opportunities. It is a specialization which gives you more points over your competition. To bring higher quality leads, you better consider some important factors, including the client expectations, local market condition, and marketing strategies. Let’s review some important tips about how to find your niche as a real estate agent.

1.Find your passion

The most interesting change in your career would be turning your passion into your profession. What do you love most about real estate? Old-fashioned houses or modern and echo-friendly apartments? What is the favorite part of your job? If you enjoy what you do, it motivates you to make more progress in your abilities and skills.

Being a top real estate agent is not just about your client’s favorite things. You should also enjoy what you do and what you even talk about. So if you love architectural details of some special era, go for it! The more passionate you are, the more satisfied your clients would be.

2.Get familiar with local demographics

Finding your real estate niche needs to first study the demographic trends. You should pay a particular attention to local demand of this specified population. You can find under-served age groups or ethnic groups in your neighborhood.

Knowing the local demand on the real estate market helps you find out who benefits more from your knowledge and expertise. So start your research about the largest buyers and sellers in your local area. There’s no difference if they are millennials or +50 age groups.

Find your specific client category based on your skills and interest. Match your strategies with their demands in the housing market. You should find the best way to know them and their needs in the special market.

Find Your Niche As a Real Estate Agent

3.Search more on location

Target one or two communities in your neighborhood which have the most statics in your transactions. Try to find the geographical location with the best schools and lowest crime rates. These are important points for families and local businesses in the area.

When people decide to buy a house in a new neighborhood, they don’t just need an agent to show them open houses. Their real estate agent should be able to guide them through the neighborhood. They will need a local expert who can tell them where to buy their new furniture or which café serves the best coffee.

Get more involved with the local community. In order to find your niche, you should know the general character of the neighborhood in your own way. Then, start advertising and marketing your activities in that neighborhood. Read online contents and client reviews to become proficient in that specific geographic area. With your active presence, people will remind you when your services are needed.

4.Understand the local Market

The local real estate market is one of the most important factors in choosing your real estate niche. As a top Toronto realtor you should know which properties are always in demand. You better be aware of all the detailed information of overall trends in your market.

Your priority should be to focus on your local real estate market rather than the entire town or city. Investigating the local market helps you find out the buyer’s market has more advantage or the seller’s market. Keep yourself updated about the housing market data and news. Find the best investment opportunities for local residents.

5.Identify the most popular property type

The last step to identify your niche is to find out what kind of property is most popular in that geographical area. Take a look at your listings. Did you buy more one-bedroom condos or the number of waterfront luxury homes was higher?

Then you can develop your strategies based on that certain type of property which demands more in that specific demographic. But remember, the market may change over time. So check the demands and focus on what exactly your clients want most currently.

Your passion, your skills and your specialization on properties can lead you to the final goal of success in your real estate niche.

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Mark was amazing to work with. He anticipated my questions and needs from start to finish, and I trusted him completely. It was obvious that he had my best interests at heart. Mark’s personality made the search for a new home fun, but I never doubted his seriousness in finding me the best home he could. He went to bat for me without hesitation and found me exactly what I needed, taking care of every detail. It made the process exciting, enjoyable and stress free. I would highly recommend him to any future home buyers or sellers!

Breanne M


Ari is the most pleasurable person I have ever dealt with before. He never once pushed me towards anything I didn’t want, which is rare in this space and really cared about what I really wanted. You can really feel it from his actions. He catered his service to my needs. He was very patient, hard working, diligent, on top of things and real with me about the situation of the market. The quality of service was very high, not just for this industry but in general. He guided me personally through the contract process in person and made it absolutely painless. Such a reliable guy anybody would refer to their friends. I would definitely recommend Ari!

Bo L


communication throughout the entire process making it smooth, transparent and timely. I recently got transferred to Toronto for work. I was scared I was not going to find a place in Downtown that met both my expectations and my budget, as the Downtown market is highly competitive. I am thankful that Ari took the hassle out of the apartment hunt. He delivered great listings that met and exceeded my expectations, he was always on top on arranging viewings and willing to make accommodations to fit my busy schedule. This allowed me to find a desirable place on my first week here in Canada. I appreciated his time and dedication, it was such a relief knowing that he was invested on my best interest. I can’t recommend him enough.



Ari was quick to understand my needs and steer me in the right direction. His professionalism and warmth made the process of finding a suitable home a lot less stressful than it could have been. He quickly arranged times to visit places I was interested in, which was one of the reasons I could seize a good deal and get a nice home in a good location. He is patient, friendly and knowledgeable and he definitely provides an above average service. I have nothing but good things to say about him and recommend him to everyone looking for a realtor.

Dario Machado


Dear Ari, I wanted to thank you for finding me my dreamed condo ! Ari is a very reliable and dynamic person, thanks to his professionalism he found me the perfect condo in less than 24 hours !! As a newcomer in Toronto, I was not familiar with renting process but Ari made it easy, fast and really stress free for me, he was very helpful. I am really happy for the high quality of the service he provides and I will recommend him to everybody without a doubt.



Oh Ari, In this crazy game of downtown real estate it is quite difficult to find an agent that is timely, true to his word, and a joy to be around. Not only did you make the search process very easy but how quick you put everything together when I was ready to make an offer was phenomenal. The online process really saved me a lot of time and explained everything very well. Most of all though your attitude and humor really made things enjoyable and you were very accommodating to whomever I brought with me on my viewings. I would definitely refer Ari to anyone looking for property downtown. He won’t disappoint.



Hey Ari, I’ve had a few experiences with agents trying to find me a unit in the past, and not all of them I’ve had a helpful experience with. Ari was very friendly and attentive to my needs. It was clear he understood what I was looking for and provided me with lots of great options! He found me a great unit under my price range that I love and made the process of applying and renting it so easy. He did all the leg work and the only thing he needed me to do was sign my name. If anyone is looking for an agent to help find them a place to live I’d send them to Ari without a doubt.

Megan D